The Dutch television and video market grew by 2.5 per cent in the second quarter of 2026 compared with a year earlier. Broadcasters and streaming services contributed most to the growth, with Videoland standing out.
The total market came to €767 million in the second quarter, according to research by Telecompaper. This covers revenue from traditional pay television and internet video; the growth therefore says something about market income, not automatically about the number of hours people in the Netherlands watch.
Traditional television providers, such as cable and telecom companies, still accounted for 56 per cent of revenue. Their share is gradually declining, according to Telecompaper. Internet services offered directly to consumers accounted for approximately 27 per cent of the market.
Broadcasters and video services linked to broadcasters accounted for 16 per cent. This group grew relatively strongly, mainly thanks to Videoland’s performance. As a result, some of the value in the chain is shifting from distribution companies to providers that sell programmes and subscriptions themselves.
The development fits into a broader change in the revenue model. Streaming services combine subscriptions, advertising and individual payments for films or sport. At the same time, revenue from transactional video-on-demand, where viewers pay separately for a film, is declining, according to Totaal TV. This category fell by 29 per cent in the second quarter.
Competition in the Dutch market may change further in the coming period. Videoland, part of DPG Media, has asked the Autoriteit Consument & Markt (ACM) for permission to acquire sole control of Viaplay Nederland. The ACM published the concentration notification in August; this does not mean the acquisition has automatically been approved.
The figures mainly show where the money in the market ends up. They do not prove that Videoland has the most viewing time or that every provider is becoming more profitable. For advertisers, broadcasters and telecom companies, it is clear that the boundary between television, streaming and online video is becoming less distinct, and that scale, exclusive content and direct customer relationships are becoming more important.